Marketing Plan: Situation Analysis & New Product Development
Pretend you are introducing a new product in the same category as your Step One research. Using the CityU Library:
Conduct a study of its consumer target market to include demographics, geographics, and psychographics. Be sure to take into account the target market of competing products, finding a niche for yours.
Identify your points of difference and positioning strategy.
Analyze relevant category trends.
Analyze consumer trends.
Perform an environmental analysis including both a SWOT & PEST.
The product is an all-natural skin cream made from Coffee, Chocolate, and Almond oils with Lemongrass and Tea Tree Extract. Made in the Mexico at the Finca Gloriana Madre. The all-natural skin cream is made from sustainably grown ingredients on an organic farm in the mountains of the Chiapas region of Mexico.
This product is for North American women interested in sustainable natural beauty products.
