1-Identify an issue that a specific organization (which you are or have been affiliated with) is facing. This can consist of either:
A new opportunity that an organization is considering pursuing or
A problem that the organization is facing or anticipates they will have to face.
2-Provide an overview descriiption of the organization that is facing the problem, including the industry, size, general competitive standing within their industry, and any other relevant factors needed to understand the problem statement.
