Task You are required to produce a report on the following case: The role Cambridge Analytica played in the latest American presidential election and the Brexit referendum in the UK. Supporting document: 1. Video attached (Facebook’s role in Brexit — and the threat to democracy | Carole Cadwalladr), research the case of Cambridge Analytica. The report should be tailored to answer the following questions: A. Stand in the shoes of CEO Alex Nix: What could have been done better BEFORE the scandal in 2017 and earlier? What could have been done better AFTER the scandal broke (early 2018)? (Consider the following areas: marketing communication strategy and message, marketing content and communication channels, corporate social responsibility and corporate reputation, the impact on brand awareness and brand trust) B. Explain the work and service Cambridge Analytica provided Trump’s campaign. Apart from the legal side, in your perspective, was it right for Cambridge Analytica to provide this work for Trump? How do public goodwill/license to operate and data-driven technology companies interrelate? C. Facebook continues to face major ethical and legal challenges. What challenges Facebook brand is facing today? And what implications these challenges and the case of Cambridge Analytica have for the future of Facebook from your perspective? Well-established media (e.g. BBC, Financial Times, New York Times, etc.) may be used to develop the context of the discussion, but the material used to underpin the research and analysis should be from academic books and/or peer-reviewed academic journals.
