The economic sustainability of many commercial media organisations is dependent on advertising revenues but trends in advertising change over time in response to a number of factors, including advances in technology. Please identify what you see as some of the main ways that, from an economic perspective, growth of the internet is affecting advertising and, giving reasons for your answer, assess to what extent you think media companies (e.g. producers, publishers or broadcasters) ought to welcome and/or be concerned about such developments.
