This week you learned about the importance of product positioning. This concept goes hand-in-hand with brand loyaltya customer’s continued purchase of one particular company’s products. For this Application, you will analyze brand loyalty and understand product positioning.
Think of one product to which you are “brand loyal.” This can be anything from a brand of toothpaste to a car.
In a 1 page-written assignment, respond to the following prompts:
Explain some reasons why you consistently use this specific brand. (For instance, you might be brand-loyal to Crest toothpaste because it gives you white teeth and good breath.)
Using the Consumer Processing Model explains how a consumer chooses a specific product and why. You should use an actual product to illustrate your explanation.
