•Reading 6B -Reading Insights of how the reading material contributed to build your assignment. A New Entrepreneurial Dynamic – Autry – v. 1.0.1 Chapter 11 BRANDING •PPT slide/s Reading Insights of how the reading material contributed to build your assignment Each chapter analysis in different slides. 1.Executive Summary of the Reading: what is the aim of this chapter? ● ● 2.Key concepts that you got from the reading: Key takeaways from the chapter ● ● 3.Insights from this reading to your Business Plan: What and how can you apply this reading to your Business Plan?