Chapter 4 of Saylor’s Mastering Public Relations states on pages 32-44: “Public relations’ unique function is to help the organization develop and maintain relationships with all of its key publics and stakeholders by effectively communicating with these groups. Communication is key in maintaining satisfactory, long-term, trusting relationships with publics and stakeholders.”
Question for you: Again, assume you are the PR director for a nonprofit health care organization. Who are your publics and stakeholders and how did you make this determination?
Consider enlivening this discussion and broadening your PR toolkit by creating and embedding a flowchart of your health care organization’s publics and stakeholders in your response, using MS Word or Google Drive’s drawing tools (click the red button in the top-left corner of its interface and select “Drawing”), or free software from such websites as ClickCharts, Pencil, and Dia or some other internet tool.
