Read the case in the attachment thoroughly and analysis the case with a written
report. The report should include situational analysis, problem(s) / issue(s) identification, tools and
methods used for analysis, and formulated strategies. Specificially, it is advisable to focus on the
four topics as follows:
1. Strategic Analysis (I): Analysing the External Environment
2. Strategic Analysis (II): Analysing the Internal Environment
3. Strategy Formulation (I): Business-level Strategy
4. Strategy Formulation (II): Corporate-level Strategy