This project has been designed to provide you with the opportunity to demonstrate the knowledge and skills you have acquired throughout your MBA degree program. It is the ultimate opportunity to apply important concepts you have learned throughout your business courses.
You will create a professional presentation on a chosen business concept for this capstone project. Your PowerPoint must be recorded using screen recording video software. Your chosen business concept can be a real, fictitious, or service concept, but it must solve a business challenge or issue. This presentation will include an overview of the problem this concept/business solves, a PESTLE analysis,
Your PowerPoint must include the following:
Overview/Agenda (1-2 slides): You should provide a quick overview of what will be covered in your presentation.
Introduction (1-2 slides): In the introduction, you must describe the unresolved problems and challenges for competitors in the chosen industry and how your business concept takes an innovative approach in addressing such problems and issues, thereby justifying the need for the business concept.
