Evaluate the pros and cons of market entry strategies of exporting, foreign direct investment, and collaborative arrangements (such as joint ventures or licensing) as methods for solar powered vehicles SOLA to enter the South Africa’s market.

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Words: 230
Pages: 1
Subject: Uncategorized

1. Market Entry
Evaluate the pros and cons of market entry strategies of exporting, foreign direct investment, and collaborative arrangements (such as joint ventures or licensing) as methods for solar powered vehicles SOLA to enter the South Africa’s market. Which market entry strategy do you recommend for SOLA as the best option for their solar powered vehicles and why?

2. Marketing
Evaluate SOLAs product for the South Africanation. Considering the vehicle features and price, will this product be a good fit in the South Africa and why? Discuss if SOLA can be successful selling the American version of their vehicle (style, features, brand name) in the South Africa or will it need to be localized?

3. Managing the International Operation
Considering ethnocentric, polycentric, and geocentric staffing frameworks, which one will you recommend to SOLA for launching their high-tech vehicle in the new market and why? What advice do you have for selecting the right candidate to lead the operations?

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