1. AMC (American Movie Channel), a large movie channel, owned by AMC Networks. The channel offers programming to a substantial portion of TV households.
AMC started originally as an all movie channel but has expanded into original programming. It started offering advertising time in 1998. The quality of its product is reflected in its winning of several Emmys over the years. It promotes itself with commercials on cable networks and relies heavily on cable carriers for promotion.
2. Roku. A manufacturer of online media devices
Roku is positioned as a provider of a device that will enable the viewer to access streaming video. It has some competitors and technology changes quickly. Right now it has several versions of the product available.
3.Shondaland, An independent TV programming producer located in Los Angeles and responsible for a number of block buster prime time TV shows.
The success of her prime time shows in ratings and subsequent Emmys have provided ample public relations. She is the subject of numerous entertainment articles that help build her ratings. Her shows have earned numerous awards.
Rank each of the three companies as outlined below.
Sales Potential
Marketing expertise
Total Value to Tech.com
1. Now you will then write a short summary of how you came to rank each company as you did? What were the most important financial factors in your decision?
2. When you have finished comparing and evaluating what you know about each from a marketing perspective, you will look at the total industry for each potential acquisition. Your research of the industry should look at how each industry is in terms of marketing trends, consumer tastes and preferences and the trend in technology. Your industry marketing analyses should cover the industries of the three prospective acquisitions.
