1.Discuss how the cultural environment affects the motivations of consumers. What else does a casino operator have to consider when making decisions based on consumer behavior?
Also consider recreational gamblers and why they offer casino marketers the greatest future potential of market expansion. Briefly discuss the different strategies, channels, and messages that marketers need to adopt for this segment and why.
2.Why do sociologists study gambling? The majority of consumer behavior research in the casino gambling field has been based on the study of which five sub-disciplines? What does the study of consumer behavior begin with? Why is this important to the industry?
3.Why do consumers pick one casino over another? How do casinos win customer loyalty? How can they differentiate their “house” from the other “houses” on the block?
4.Please read the article – 5 ways casinos can attract younger generations of slots players. In case the link doesn’t allow you to access the article, here is a PDF of the article.
Do you think attracting younger generations to playing slots is possible? Do you find that the content of this article is realistic or not? How would you attract younger players to play slots?
