• Describe ‘why’ TQM should be implemented in the organisation. The board will want to know what the business rationale is and what business benefits the initiative is targeting. In other words: Why should they pay attention to your TQM proposal? What are the visible changes in the organisation once TQM is implemented? • Describe ‘what’ you want to implement within the organisation as part of the TQM initiative. In other words: What quality management philosophies, principles, concepts, and tools do you want to implement within the business to achieve the business benefits? This must be supported by appropriate references. 2 • Describe ‘how’ you intend to implement the TQM initiative within the business. Outline a short plan that lists the steps in implementing TQM within the business. This is a simple list of sequential steps written in plain Australian English describing what will be done, why it will be done, and who will do it.