Tesla is widely considered the first successful large-scale electric car company in the modern era. In 1 page, assess Tesla’s innovation with Clayton Christensen’s theory of disruptive
innovation. Your answer should carefully consider the key elements of Christensen’s disruption
theory. Specifically, address the following two questions: (1) Would Clayton Christensen
consider Tesla a disruptive or sustaining innovation? Justify your answer carefully; (2) Explain whether Tesla targets an over served or undeserved market in Clayton Christensen’s original definitions. You only need to know the overall, brief history, or the big picture of Tesla’s product innovation strategy, no detailed data analysis is needed.
