Based on the analysis completed by a task force at Cosmo, Inc., the marketing department must develop, implement, and test a new marketing campaign focused on maintaining current customer levels and increasing

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Pages: 1
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Scenario
Based on the analysis completed by a task force at Cosmo, Inc., the marketing department must develop,
implement, and test a new marketing campaign focused on maintaining current customer levels and increasing
their customer base through the utilization of new technology. Refer to the Cosmo, Inc. Case Study [DOC]
document for more information.

Use the PMBOK® Guide as the model for developing the deliverables.

Part 1:
Staffing Management Plan
The staffing management plan document should contain the following
components (at minimum): Describe staff acquisition needs and process.
Explain training needs.
Detail recognition and rewards.
Create an organizational chart.
Identify and analyze stakeholders to include their level of engagement and interest in the project.
Develop a timetable.
Describe release criteria.
Explain the safety component.

Part 2:
Develop a communications management plan to be distributed to the stakeholders of the project.
You may choose to use the Communications Plan [DOC] template or devise your own document to complete this
assessment.
The document should be succinct and contain the following components (at minimum):
Provide project specific information including project name, sponsor name and project manager.
Provide a narrative introduction describing the objectives, stakeholders, and topics related to project
communications.
Complete the Communication matrix.

Preparation
Use the software of your choice to develop the deliverables for this assessment.

This assessment has two parts and two deliverables:

Part A: Develop a staffing management plan document using your choice of word-processing applications,
including Microsoft Word.

Part B: Using the Communications Plan [DOC] template or a document you make yourself, include the following in your project communication management plan.

Format:
Use the provided Communications Plan [DOC] template or another format as appropriate.
Use your choice of Microsoft Word, Visio, or PowerPoint to develop the Staffing Management Plan,
including the organizational chart.
The Communications Plan and Staffing Management Plan are professional documents and must follow the
corresponding Academic and Professional Document Guidelines, including single-spaced paragraphs.
Use APA style and format for references and in-text citations.
Length: Utilize the template, including the title page and reference page.

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