Background on the topic you are writing about:
Modern audiences engage with representations of the past in a particular way via the medium of television, negotiating a shared understanding of the past. This is evident in the increasing popularity of reboots, newly developed history and documentary programming, and the reuse of archival footage and nostalgia content. With the rise of OTT Networks, Americans are losing appointment viewing. Where everyone tuned into the same program at the same time, and the next day, everyone would gather around and talk about the show they watched. OTT Networks provide us with a fractured viewing experience. This fragmented distribution system makes the content harder to find and share in our cultural society (Bielby & Harrington, 2008). However, in the end, the viewers ultimately lose because all their favorite shows are only on that platform. They would have to subscribe to multiple streaming services to get the content they want or even be aware of the existence of that content. In America, television broadcasts on a schedule, which results in us all watching simultaneously. The next day we would share the show’s content, the vocabulary, music, and fashions. Now with streaming, we watch shows as we find them.
Instructions:
Write a literature review on Over-the-Top (OTT) Networks such as Netflix, Amazon Prime, Disney +, and the loss of scheduled viewing television provided and the effects on our shared cultural memory of how we pass that content on to others.
The Literature Review must include 40 scholarly journal articles and/or other credible sources published in the last five years.
The Literature Review is to be consistent with merging communication theory.
This literature review of the existing literature on the research topic should include background literature, current ongoing research, and opportunities or gaps in the existing body of literature.
The review must concisely and cohesively connect the body of literature on the research topic. Of the references, 95 percent should be primary sources, such as peer-reviewed journal articles and academic books (not textbooks).
