Instructions
Read the case entitled Ford Motor Company: Basic Financial Ratios in the courseware. Using what you have learned in the course, develop answers to each of the following four (4) questions based on the case facts as presented.
1. As a current investor, what is your overall assessment of Ford?
2. How would you describe Ford’s comparative performance and financial position? Examine Ford’s financial ratios and explain what each ratio tells you about Ford’s financial status.
3. As a current investor in Ford, which elements of financial performance are most important?
4. If you were a Ford investor in January 2018, would you buy more Ford stock, continue to hold your existing Ford stock, or sell off your Ford stock? Explain your decision. If you decide to sell, in which other automotive manufacturer(s) would you invest in, and why?”
Structure
This assignment should take the form of a written business report. To that end, the answers to the questions listed above should not be specifically identified under numbered subheadings. Instead, use the questions as prompts/guideposts around which you develop your report. All detailed calculations should be included in an appendix, while the results should be fully discussed in the report itself.
