Evaluate the technology on the factors that affect customer adoption decisions.

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I. PROJECT BRIEF In this project, you must choose a high-tech producttechnology of your choice and answer the following questions. 1. What are the sources of market, technology, and competitive uncertainty for this technology? 2. Evaluate the technology on the factors that affect customer adoption decisions. 3. Collect some recent data regarding your chosen producttechnology sales and adoption. At what stage of the adoption-and-diffusion process is this producttechnology? What are the elements of the whole product solution? II. REPORT ORGANISATION The report must contain the following sections. Title page Report tile – course info – students’ info 1 Introduction Purpose of report, productservice description 2 Technology Uncertainties 2.1 Market Uncertainty Organise into subsections 2.2 Technology Uncertainty Organise into subsections 2.3 Competitive Uncertainty Organise into subsections 3 Adoption and Diffusion of the Technology Answer question 2 & 3 4 Conclusion

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