Each student is required to complete a descriptive research report, in APA format, which communicates an understanding of creating a road map to the future. Read Chapter 5 of the document Strategies for Marketing Your Fire Department Today and Beyond, review the additional artifacts provided, conduct supplemental research as you deem appropriate.
Address the following items in your work:
• Discuss the strategic planning process as it relates to creating a road map to the future. o Include the types of stakeholders.
• Identify and describe the elements of a SWOT analysis.
• Describe a SMART Objective.
• Discuss how a strategic plan, annual report can identify methods for marketing the fire department.
• Provide a meaningful conclusion identifying the value, if any, of the strategic planning process, SWOT analysis in marketing the fire department.
* Use Times New Roman font size 12 for this assignment.
* Use the Publication Manual of the American Psychological Association [APA], 7th edition as reference to complete the class project.
Take the following steps to complete this assignment:
1. Read Chapter 5 of the document Strategies for Marketing Your Fire Department Today and Beyond and conduct supplemental research as you deem appropriate.
2. Read and study the materials provided and harvested from your research.
3. Write a descriptive research paper which provides a meaningful conclusion that is based on the material presented in the body of your work. This descriptive research paper/article must include all of the following:
• Title Page
• Introduction
• Literature Review
• Conclusion
• Reference Page
