The individual assignment is designed to encourage students to critically reflect on digital
transformation strategy in a practical context through experiences in an organisation with
which they are familiar.
Assessment Brief:
Either by selecting an organization with which you are familiar, or ONE (1) company from the
list below, critically appraise their digital transformation by:
1. Evaluating how the organization has used digital technology to respond to changes in
its industry environment over time, and discuss the potential ethical, social or
behavioural implications of its decisions, and
2. Identifying and discussing what you consider to be the top 3 future digital
challenges/opportunities for the company.
Area of report Details % allocated
Layout and Presentation Including submission sheet,
Table of contents, page
numbers, use of headings etc.
5%
Introduction Overview of this report and its
key aims
5%
Organisationaloverview Overview of the organisation
selected
5%
5
Critical Literature review Critical literature review into
current thinking on the
concept of digital
transformation/digital
transformation strategy
development (including any
models that are currently used
in this context) as well as the
ethical, social or behavioural
implications associated with
organisational digitisation
20%
Evaluation of digital
technology use
Evaluate how the organisation
has used digital technology to
respond to changes in its
industry environment over
time, and discuss the potential
ethical, social or behavioural
implications of its decisions
20%
Identify the top 3 future digital
challenges/opportunities
Identify and discuss what you
consider to be the top 3 future
digital
challenges/opportunities for
the company
