Case Study Questions 1. Choose one of the three companies discussed in this Case Study (Amazon, UPS or FedEx). Introduce the business situation. 2. From outside of the Case Study using open sources, find the Vision and Mission for your selected company. Present them with a brief critique based on your knowledge of proper statements. 3. Create just the start of a SWOT analysis, by identifying TWO items in each quadrant to create a SWOT table. Write a brief discussion. 4. Plan for next year’s surge! Follow the 5 Step Planning process to provide your recommendations in each step. Use general statements in your response, not detailed corporate plans that could be hundreds of pages long. 5. Conclude with your recommendation for a specific, difficult goal that clearly communicates your strategic plan to the entire workforce.
