SUBJECT: DIGITAL MARKETING NEED AN EXPERT IN THE FIELD OF ANALYSING METHODOLOGIES Research Methodology and Method!! Dissertation topic question: How does AI and Machine Learning influence Marketing in the Fashion Industry? Research aim: The research aim of the dissertation topic is to have a stronger and deeper understanding on how AI and machine learning, is impacting in the fashion industry through marketing. The aim is to understand how marketing big data is attracting customers, and if the purchase methods increase or decrease. To achieve a better understanding of the research aim, the paper will implement qualitative method by taking 10 depth interviews of students and people to understand a better perception of people’s thoughts on technology in fashion and their experience as a customer. (What I need) Methodology needs to be written: I have used qualitative method and I have conducted 10 interviews.
