Now that youve identified Amazons SWOT (attached), you need to determine the project and its objectives and metrics. This project should be based on an unmet opportunity for the organization, or to minimize a potential threat. What does Amazon need to do to advance its goals and/or expand its competitive advantage? How will you measure their progress?
Use the Balanced Scorecard Template (attached) to:
Create at least 3 measurable project objectives for each quadrant of the scorecard based on your analysis.
Determine targets, timelines, and metrics for each objective.
Explain the following in 350-525 words on the Balanced Score Card Template:
Why these objectives are appropriate for the project.
Why these metrics and timelines are appropriate for your strategic plan.
