A. Collect data for 2 case studies B. Do 2 case studies(Around 1400 words each). Mainly tells the Results & Analysis 1. How the technology company Apple adopt fashion marketing or merchandising strategy to deliver standalone value for prospects and meet consumer needs or develop brand value refers to the attachment literature review. (Focus on visual merchandising, “show room”, department store display) 2. How the food company Macdonal adopt fashion marketing or merchandising strategy to deliver standalone value for prospects and meet consumer needs or develop brand value refers to the attachment literature review. (Refer to on 2.2.2 MacDonald logo and Macdonald happy meal toys 2.1 and 2.2（cartoon trends and its products).
