1.) From the perspective of a provider – health system or physician practice – in your sample country, describe the nature of the relationships with stakeholders – that is patients, and payors (from a marketing perspective). (Three paragraphs – one to describe the system, one to describe the relationship with patients, one to describe the relationship with payors). (Wolper is helpful in understanding the structure of this question; Shi will help with the content in relation to two candidate countries; Haseltine will help with another country.)
2.) From the perspective of this same provider, compare and contrast the marketing objectives of the Texan provider, and the foreign provider. (Three paragraphs – two of which should follow from Q1 and I will not prescribe the third paragraph, but it should flow logically from the content of Q1.)
3.)Providers often use customer relations/patient portal with strategic customer relationship management objectives; search for a specific actual provider in your sample country; explore its website, and look for the presence/absence of a patient portal; compare it to a Texan healthcare portal (similar – i.e., health system or physician practice) with which you have familiarity; critique both portals using relevant criteria learned from this course; discuss the alignment of portal performance with what you found in Q1 and Q2 – i.e., does the portal achieve its objectives. (Four paragraphs – one to describe the foreign portal; one to describe the Texas portal; one to state your evaluation criteria, and to critique the portals’ performance; and one to critique portal performance with stakeholder relationship objectives (from Q1), and the marketing objectives (from Q2).)
4.)Synthesize in one densely informative paragraph your findings from this exercise.
