Create a place analysis in which you do the following: Accurately identify all areas where Red Bull Energy drinks are currently sold and any new area where the new coffee-flavored energy drinks could be sold. Accurately analyze Red Bull’s current distribution channels. How are they getting their product to market? Which distribution strategies are being used to effectively create a competitive advantage? Provide an analysis of the place strategy and its effect on business success. Describe how the distribution decisions affect the other Ps in the marketing mix in regard to their new coffee-flavored energy drinks. What recommendations can you make to Red Bull in terms of distribution decisions that may improve business success? Analyze the Red Bull place strategy’s impact on the profitability of the company. Describe the effect of the place strategy on the overall success of the company.
