Situational Analysis
Discuss the external environment through the compilation of a PEST (political, economic, sociocultural, and technology) analysis of Chase Sapphire .
Discuss the internal and external environment through the compilation of a SWOT (strengths, weaknesses, opportunities, and threats) analysis of Chase Sapphire.
Problem
Identify at least one organizational problem that LEGO is currently having or one that you project it will have in the future.
Compile three or four potential marketing-related solutions to the problem above.
Select one or two of the alternatives to solve the problem that you identified in this case analysis.
Discuss your rationale for choosing these and not the others. Include supporting research that will increase the depth of your analysis.
