Write a Social Media Marketing Plan of “In Home Spa” company.
The most important action a marketer can take to improve a companys chances of success in to executing SMM activities is to develop a strong SMM plan. For this paper, you will apply what you learned by selecting a fictional company to develop a social media marketing plan.
Develop a plan including the following elements:
I. Executive Summary
II. Brief Overview
III. Social Media Presence
IV. Competitive Analysis
V. Goals
VI. Strategies
VII. Target Market
VIII. Platforms
IX. Implementation
Platform-Specific Tactics and Tools
Facebook
Twitter
LinkedIn
YouTube
Instagram
Swarm by Foursquare
Content Development
Assignments
X. Monitoring
Tracking
Measuring
Evaluating
Social Media Monitoring Tools
XI. Tuning
XII. Budget
XIII. Return on Investment
