Discuss how important was the marketing effort in the success of the Dyson Vacuum cleaner.

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book: Trott, Paul Innovation Management and New Product Development 6th Edition, Pearson 2017,

Discuss how important was the marketing effort in the success of the Dyson Vacuum cleaner? How can marketing be used to sustain these efforts? The Dyson case is found on page 543 of Trott

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