Explain how data is used to inform social media content strategy for marketers and why it is so important. Your final paper in this course is about the “how and why”. A three-page paper (APA style: https://apastyle.apa.org/style-grammar-guidelines/paper-format ) on how data is used to inform social media content strategy for marketers and why it is so important. You will use a real marketer (NFL, Wendy’s, Coke etc..) as a reference. Research a marketer that you like or saw cool social media content that you liked. I think Wendy’s SM approach is awesome- https://medium.com/swlh/a-tribute-to-wendys-awesome-social-media-strategy-7f55a66bcf94 Research how they utilize their data and explain why the research is as important as the actual content. Ex: Social monitoring, knowing your target audience, how to reach them and how to talk to them. This paper is to demonstrate your understanding of the material we covered this semester, so feel free to reference the material and articles that we used.
