For this journal, you will review the final project case study and begin drafting ideas for your research problem and research question.
Review the case study Maruti Suzuki India: Defending Market Leadership in the A-Segment and identify a problem that can be addressed by a research report.
Draft a preliminary descriiption of the problem and a research question based on the problem identified. For this journal and the first final project milestone, you
will not need to reference the data sets provided, but you may want to review the data briefly to help inform the development of your research question.
Note: You will notice that there are both qualitative and quantitative data sets accompanying the case study. While both can be used to address a business
problem, you will be using quantitative data sets for the purpose of the final project in this course.
Use the questions posed in the summary of the case study on page 8 to inform your ideas for your research problem.
This is a private conversation between you and the instructor. Use the journal as an opportunity to familiarize yourself with the final project requirements and
case study.
Rubric
Guidelines for Submission: Submit assignment as a Word document with double spacing, 12-point Times New Roman font, and one-inch margins