Write a paper on the Spotify, streaming music company, SWOT analysisThis essay/memo should be about and regarding Spotify 4 -5 pages Double-spaced with 8 sources. Thank you. Please follow the rubric that is attached for FINAL REPORT: RESEARCH SYNTHESIS & RECOMMENDATION
Expectations. The report should provide research-driven recommendations by (1) synthesizing
research from memos, (2) making recommendations12 to improve customer value and to improve
competitive positioning.
SWOT Analysis
(25 points)
A written discussion of some sort using each letter of the SWOT acronym
SWOT analysis
• synthesizes research by correctly classifying evidence as a strength, weakness, opportunity, or threat.
• is comprehensive, insightful, and detailed.
• uses research from at least five sources
Customer Value Recommendation
(25 points)
Recommendation is:
• focused on maintaining or improving customer value.
• succinct, precise, insightful, and unique.
• fully supported by research from at least three sources.
Competitive Positioning Recommendation
(25 points)
Recommendation is:
• focused on maintaining or improving competitive position.
• succinct, precise, insightful, and unique.
• fully supported by research from at least three sources.
References
(10 pts)
Successfully uses in-text citations from (and provides end-text references for) at least EIGHT relevant,
credible, and accurate sources.
Deliverable
(15 pts)
Successfully adheres to all written deliverable or presentation deliverable guidelines. Presentation is
clear, concise, and easy to understand.
To complete the final report, you will use the information you learned through the memos to create a situation analysis and recommendations.
Previous Memos are attached along with the rubric.
