Write an essay demonstrate the Kolb’s learning cycle. Possible definitions for terms relating to the question. What the essay will include and/or leave out (scope). What themes the essay will discuss and the order they are presented. What the essay will argue / demonstrate. 3) Identified events (700 words) -15 marks Reflect your learning while identifying the analyzing the events from the Coca-Cola company in summative 1. Reflect REAL life example from practice as identified in business case/ assignment 1 Sample References – https://investors.coca-colacompany.com/news-events/press-releases 4) Review and Discussion of relevant theories and practices (1000 words) -35 marks Critically Review and Discuss the relevant theories and practices found in The Coca-Cola company in summative 1 Theories to include:- a) Internal & External environment – Internal: Value system, Mission and Objectives, Organizational structure, Corporate culture, Human resources, Physical & technological resources (production capacity, distribution, technology and efficiency, logistics etc), Technological capabilities (the ability to innovate, compete), Stakeholder Engagement Matrix. – Micro- environment factors: (Customers, suppliers, marketing intermediaries, competitor analysis, financial institutions, the public) – Macro -environment b) Strategic Tools – PESTLE, SWOT, Porter’5 analysis c) Kurt Lewin’s change model – for strategy change implementation d) Leadership theories – Transformational, Visionary required for change implementation e) Business Sustainability f) Business Ethics and Corporate Social Responsibility – include examples of scandals and CSR initiatives of Coca-cola g) The Business Model – Business model must create an architecture that coordinates a wide variety of actors and their investments. h) Strategic Planning and Business performance. – Balanced score card – Financial indicators i.e ratio analysis – Non -financial indicators – Sales Growth, Competitiveness (market share), i) Computer-based Business Simulation vs New technologies Artificial intelligence/data analytics application for decision making.
