For this assignment, you will write a press release related to the hotel’s sustainability efforts.
The Scenario:
Metropolitan Hotels is proud of its commitment to sustainability. Corporate responsibility is an important selling point, as people increasingly expect the brands with which they associate to espouse their values. Your supervisor has asked you to re-work the information on the hotel’s website into a press release, in order to increase awareness of the hotel’s efforts.
Steps:
Read through the “sustainability” section of the hotel’s website.
Consider the benefits of our efforts for our corporate reputation.
Review the message structure for public relations messages (p. 245 in your text).
Choose relevant details and compose a concise, informative press release.
The press release should be between 150-300 words.
Useful Links:
Metropolitan Hotel: sites.psu.edu/metropolitan
Tips on writing a press release from CBS:
