This assignment draws on the concepts and material focused on the readings for the week and throughout the course. One key aspect of marketing is to ensure a strong website. In this assessment, review your favorite automobile brand company’s website. As you assess the website, you will then act as a blog writer for the company and write a blog post to promote the company’s latest marketing effort to customers. This blog will should highlight the following:
1) What is the essential theme for the marketing strategy
2) What are at least 3 values you want your customers to understand about the marketing strategy and Why do they need to know about this strategy?
3) answer the question overall of what is in it for the customer?
Discuss current events, tactics, or other information about how the company plans to carry out this strategy in the future.
A blog should serve as supplemental content and a way for a website to provide a way to connect with consumers and “speak” to them, with some flair of personality.
Some good examples of blogs can be found here: https://www.sitebuilderreport.com/inspiration/blog-examples
