You work for a bike company based in New York called Rapid Bicycle Company. The Rapid Comfort for Speed, Rugged Extreme for mountain terrain, and Poise Pro for recreational use are three products sold at the company. You are conducting business in New York City, Amsterdam, and Rio de Janeiro. The potential markets you can expand in is Bangalore. Your company is looking to invest in ways to make the business more economical, and safer for customers through R&D research, all while also looking to invest in ways to address possible environmental concerns, quality control, training, supplier relationships, and health of your workers.
Your company’s mission reads Deliver high-quality bicycles manufactured in a sustainable way to create customer and employee delight.
In Q4 your company has the opportunity to seek Venture Capital (VC) funding to help your business grow. VC funding is one way of many to gain needed resources as your business scales and grows to the next growth stage. In the real world, you as the leadership team will need to assess the current state of your business and determine what support you are going to need to help you achieve your growth goals. Support can and should come in many forms and help solve multiple problems. This can include but not be limited to, the leadership team growth, product/service development, finance, sales, and marketing.
Select 1-3 types of resource support that you think would best fit your company. Provide basic research on these resources.
Explain your rationale for these choices in relation to your company’s values, mission, and goals. Would you use one or multiple resource sources? Why?
Discuss how you would present this information to the leadership team in your company and present an outline of your strategy for accessing the resources you have identified.
