Businesses often conduct research to maximize profits as well as to understand their competitive edge. There are a number of considerations when preparing and conducting research for a business – biases, reviewing credible sources, and ethical considerations. Throughout the research process it is important to recognize and remove personal biases in order to provide a balanced and thorough review. Another important consideration is to review and utilize sources that are reliable and provide objective information. It is also important to think about the ethics of your research. Being honest, respecting the integrity of data, and being objective help to ensure the credibility of the research. Was Volkswagen’s research ethical or unethical and why?
