What is global consumer culture positioning (GCCP)?

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1. What is global consumer culture positioning (GCCP)? What other strategic positioning choices do global marketers have?

2. Find an article using any business publication/journal of your choice that refers to or is in response to the topic in question #1? What has the result been? Summarize the article in a paragraph, and suggest what should happen in the next 12 months (be specific).

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