Please answer the DQs based on Jet Blue https://www.jetblue.com. Be sure to state your company in your response.
What is the product/service being sold by the company assigned to you? Products/services are classified as either consumer or business products/services. How would you classify the product/service of your company? What value proposition does your product/service provide to customers different from the main competitors for your company? Identify one new product/service you would suggest for your company to evaluate based on their competency and values. Provide a rationale for the company to add that new product/service idea. How would this new product/service add value to your company? Be specific and factual. Provide a statement of your brand’s positioning deduced from the brand’s marketing and advertising activities. Discuss the positioning strategy of your closest competitors? How is it different from your company?
