Case Study on Wil’s Grill
Information about the industry
Company mission (stated or implied)
Company objectives (stated and implied)
II. Main Body of the Paper
Summarize companys competitive strategies
Complete analysis of external environment [industry], and internal
resources/capabilities using appropriate tools such as Five Forces, PESTEL, SWOT,
Value Chain, etc.
Analyze financial data using ratio analysis. Additional sources for companys
financial information can come from annual reports, Yahoo Finance, etc.)
Statement of Problems and/or Purpose of analysis (Specify the salient problem, and
explain why selected.)
Identification of strategic alternatives available (a minimum of three mutually
exclusive alternatives: explain logic and feasibility, and give advantages and
disadvantages at the corporate and SBU level).
Recommended strategic alternative (include support)
Implementation plan (activity plan) recommended for the company (including
challenges and issues).
Evaluation and control plan
