General Motors
Evaluate GMs corporate-level and international strategy using concepts and tools from the course (diversification, synergy, economy of scope, market power, vertical/horizontal integration, merges & acquisitions, alliances, divestment, globalization, risks (political, economic, currency, management), outsourcing, offshoring, strategies (global, transnational, international, multidomestic), exporting, licensing, franchising etc). How has the entries into new products and geographical markets created value for the company? What are some problems with its diversified global operations and how can these be addressed?