Develop an Integrated Marketing Communications strategy (IMC) using THREE (3) of the 5 tools from the Promotional Mix element (i.e. 3 of advertising, sales promotion, personal selling, public relations and/or direct and digital marketing) that will enable increased users of Axe Chixs market offering.

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Develop an Integrated Marketing Communications strategy (IMC) using THREE (3) of the 5 tools from the Promotional Mix element (i.e. 3 of advertising, sales promotion, personal selling, public relations and/or direct and digital marketing)
that will enable increased users of Axe Chixs market offering.

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