You are a consultant who has been commissioned to analyse the performance of CB Shoes, a small retailer based in the UK selling a range of known footwear brands to men, women and children. Marketing Director of CB Shoes, has given you an electronic file containing the latest sales information, balance sheet data and website information. He has asked you to produce a report which includes a Dashboard with written analysis of what you believe to be the critical information of the company`s marketing performance and provide recommendations for the future marketing plan.
