The paper will consist of the following:
1. The company chosen for the topic is American Express.
2. Select the several topics provided below. You will pick (3) and discuss them relative to the company in a marketing context. You will also provide your opinion on whether you agree how they utilize the subject matter and explain whether you agree or if you would do something differently. You must support these points with good reason.
3. The paper needs to be 5-pages double spaced, not including your research references (PLEASE INCLUDE SOURCE LINKS AT THE END).
– What is a companys overall brand strategy? Do you think it is a good one? Would you do anything else to help ensure greater success? Support your opinion with specific examples.
– Who is your target customer that the company is marketing to and what is its marketing strategy in reaching this customer base?
– What are the biggest challenges the company is facing with their marketing strategy?
– How can you improve the company’s current product marketing strategy? Give specific examples and support your opinions.
– How do you think this company got to where it is based on their marketing strategy?
– What would you suggest would be a good marketing strategy to be more successful? Give specific examples and support your opinions.
– What should the company do more of in their current marketing strategies? What other types of strategies do you think would benefit this company and why?
– What are the companys strategic uncertainties? How would you address them?
– What is the best way to measure your marketing strategys success? – Do you think this company is being successful and why?
– How does the company use social media? How has the company benefited from the social media strategy or not? Do you agree with this strategy and why?
