‘Culture now impresses the same stamp on everything,’ according to Adorno and Horkheimer. Discuss the context in which these Frankfurt School scholars coined the term ‘Culture Industry’ and how they used the concept to critique mass culture. Your essay should include your own analysis of a media text that has not been discussed (in detail) in the learning materials or essential readings. You may include images, photographs, and drawings in your essay—although there is no requirement to do so. If the text you use is from the internet, you must provide a URL link (➢ Media texts can be understood to include any work, object, or event that communicates meaning to an audience. ➢ Most media texts use words, graphics, sounds, and/or images, in. print, oral, visual, or electronic form, to communicate information and ideas to their audience.) Refer to the Assignment criteria to view the marking rubric on how your work will be assessed. Refer back to the marking rubric frequently while completing your assignment to make sure you are meeting the requirements. MARKING RUBRIC – Evidence of research (30%) – Literature is highly relevant and relates to the topic excellently, with clear evidence of wider reading. – Application of concepts and theories (40%) – Outstanding application of the unit theories and concepts, supported by clear and persuasive arguments, with illustrative examples. No extraneous information. (Unit theories and concepts include semiotics, ideology, hegemony, hot and cold media, race, exnomination, etc.) – Clarity of written expression (20%) – The ideas are written and structured with excellent clarity and cohesion, and coherent flow and linkage of ideas and sections. Accurate spelling and grammar.
