You are required to produce a sales call planning report. You need to choose a Business-to-Business
(B2B) product or service on which to base your report. You are encouraged to choose a good or
service that allows you to develop a creative sales report. The buyer and seller organisation must be
existing companies, and the sales call must not have already taken place.
The sales report will be a maximum of 3000 words and make extensive use of tables and figures. The Letter of Transmittal (similar to an executive summary) and references (if required, and included as
footnotes) are not included in the word count.
