1.
In a two- to three-page paper, address the following questions
from the case:
.
Considering your chosen company’s founders, how should the
founders define a unique selling proposition for their company that resonates
with customers?
a.
Write a brief memo (one paragraph) to the founders outlining a
bootstrap marketing plan for the company. Use the heading, “Bootstrap Marketing
Plan.”
b.
Referring to the assignment resources, use the business model
canvas to illustrate the chosen company’s business model. Identify other
revenue streams that could support the company? How can the company strengthen
its relationships with customers?
c.
How should the founders use social media to market their company
and its products? What can they do to increase the traffic and generate more
sales from their company’s website?
d.
Considering social entrepreneurs in general, how can social
entrepreneurs use their companies’ social missions to attract customers and
promote their businesses?
2.
The format should use correct APA formatting with a title page,
in-text citations, and a reference page.
3.
For questions on APA style, review the OCLS APA Style Page.
4.
When you have completed your assignment, save a copy for
yourself and submit a copy to your instructor by the end of the workshop.
