Discuss on Integrated Marketing Communication
Your assignment is to analyze a company’s approach (any company
of your choice) to the integrated marketing communications concept by assessing
their activities associated with earned, owned, and paid media by doing the
following:
·
Research and define
the marketing terms: earned, owned, and paid media.
·
Choose a brand or
product sold by this company. Analyze the company’s approach to each of
the three types of media used to promote this brand or product.
·
Synthesize your
findings and describe the company’s overall approach to this brand and describe
the brand’s/product’s target audience, pricing strategy, and distribution
strategy.
·
Wrap up your paper
with a strong, one-paragraph conclusion that summarizes your key findings
vis-à-vis the three types of media and how they fit into the company’s overall
brand/product strategy.
Y
