Assignment Content As I mentioned in the lesson, the only real way to defend against a crisis is to know what has been done before in similar circumstances. With this approach, you find out what works and what does not. For this assignment, give me two to three pages (double-spaced and APA compliant) on a company that has handled a crisis either very well or very poorly. Also, explain what they either did well or could have done differently with regard to social media. Remember, we can learn from all cases. Have some fun with this and make sure you use at least 3-4 sources. Some examples are: the Costa Concordia ship grounding a few years ago off of an Italian island. the Bluebell listeria outbreak in the factory I need the following from you: A brief description of the crisis Social media platforms that were affected What worked well? What did not work well? What can we learn from this? Did social media assist in solving the problem or did it complicate the issue? (update) The pandemic is an easy topic, but I will allow it provided that you focus on one business and how they used social media to overcome limitations it set.
