Write a business proposal grounded in a business problem related to leading digital transformation, using the following six headings to organize your proposal.
PRELIMINARY TERMS AND DEFINITIONS
Define three important terms to help your reader understand the specific use of those terms in the context of your project proposal.
PROJECT JUSTIFICATION
Describe the reason for the project, its need, and evidence to support the need for the project. (2–3 paragraphs)
Address these key elements as you justify the need for your project:
Describe who in the practitioner or scholarly literature says this project within your topic is needed.
Describe why your project questions need to be answered.
Describe why your project is important.
Describe business practitioners for whom your project outcome will be significant, and why.
AUTHOR NOTE: REFLECTION ON ALIGNMENT
Reflect on the alignment for the main elements of your proposal, meaning that each key sentence in the foundation sections (problem, gap in practice, purpose, project questions) are focused on the same issue and are consistent and congruent. (one paragraph)
Develop a figure (graphical representation) in an APA format that shows how the general problem, specific problem, gap in practice, purpose, and project questions are aligned, highlighting the areas of alignment.
DBA Capstone Literature Matrix
Update your literature with at least 5 additional articles supporting your project proposal related to problem, purpose, gap in practice, project question, and justification. Submit the DBA Capstone Literature Matrix Template Excel file with your assessment.
My Scenario 1: Leading Digital Transformation in Retail and the topic: Leader and team ability to keep up with the speed of organizational change resulting from the digital aspects of the business.
